It’s the new age and social is it. If a potential client can’t Google you or your business and find any sort of social presence, then their chances of working with you significantly decrease. Social is it and we all need to get on board, which is where social media optimization and SEO come in.
If you’ve found your way here, you probably already know you need to optimize your social media efforts. Like many business owners, you probably have it stacked on your to-do list between onboarding new clients and quarterly reports. Unfortunately, the longer you wait, the harder it becomes to build momentum.
However, that doesn’t mean it’s impossible. With search engine optimization services and social media optimization, you will be able to appear as attractive as ever to potential clients without losing your unique brand voice.
What Benefit Does SEO Really Have?
When you think about it, SEO is all a part of telling your unique story and reaching your specific audience. Here are the benefits of search engine optimization.
Introduces Your Company to the World
Did you know it takes seven touch-points (or interactions with your brand) before someone will become a customer? That means someone has to see your ad, drive by your store, hear about you from a friend, open your email, look you up, drive by again and still see one more ad – before they walk through the door or email you with a hello. Every time you post on social media and put yourself in front of the prospect, you are earning their business.
Positions You as the Expert
By publishing content about your niche or industry, people are learning from your posts. Not only that, but they are creating connections in their brain that associate your brand with your industry. Later down the road, when this person needs the product or service you offer – they think of you. At this point, they know your brand. They trust you. They have memories with you, and when this person is ready to buy, they’ll want to do business with you, their friend the expert.
Takes You a Long Way
Now that’s all said and done, how do you use SEO for your social media to deliver the results you want? We’ve put together a quick 8-step guide to help you along.
The 8 Steps to DIY SEO for Social Media Optimization
1. Be Where Your Audience Is
If you’re just starting out or if you’re not a professional marketer, trying to master every platform can be tiring and time-consuming. Even once you master them all, there’s the updates and monitoring. It can take away from valuable time, especially if you’re a small business owner.
The best thing to do is to pick the few that your target demographic uses. If you’re trying to access c-suite decision-makers, maybe they’re not on Snapchat, but they’re known to browse Facebook between meetings. Younger people don’t hang around on LinkedIn all day, but you can catch them swiping through Twitter for their news updates. Ensure you’re talking to your audience at the place that’s most comfortable for them.
2. Optimize Your Profiles
- Is your profile picture consistent and relevant on all social media? Use an image that makes it clear who you are and what you do. Use your logo or a professional headshot. Chose a cover image that represents the service you provide – something that is eye-catching but professional. With your image, branding is and will always be king.
- Fill in all your information. Make sure you accurately state what it is you do, what you offer, where you’re located – and most importantly, who you are.
- Include links to any other social media profiles you are using. If a potential customer does a search, he or she should be able to get to all of your profiles easily.
- Use that Call To Action button on Facebook. It’s a simple way for prospects to get in touch with you, especially if they’re on mobile.
3. Create Unique Content
Every business has its own unique voice, so use it to tell prospects what you’re about. We’ve heard lots of advice on what kind of tone to have, but the one piece of advice that never gets old is this: be likable and professional.
When it comes to the type of content you want to put out, try and go with what suits your business and prospects best. Will you post a blog a week on current events? Or will you create short videos to entice people on-the-go?
Pro Tip: Long blog posts can be hit or miss. Always break it up with images or videos – something else to help stimulate the reader.
If you are really strapped for content, begin by finding media online and sharing it with your audience. Generate engagement by asking their opinions and giving opinions yourself. Start the conversation and find ways to transition into original content when the time is right.
4. Call To Action
Have an enticing call to action to steer the conversation in the direction you want it to go. If you want more discussion on a post, ask for comments. If you want a wider reach, ask for viewers to share. It’s important to include a call to action to allow the conversation to progress and not leave things at a dead end.
5. Brand Those Images
This might not be a big one for all, but we believe it can make or break many a brand. Getting images done for blog posts or social media posts makes a huge difference in the overall appearance of the brand. Taking the time to create this part of your brand can go on a long way, especially on social media where sharing is rampant.
6. Sharing is Caring
You worked hard to create it, so make sure they can find it. Make sharing accessible between all your platforms – and don’t forget to ask and encourage viewers to do the same.
7. Engage Back
The best brands are geniuses when it comes to fan engagement. Learn how to respond to all comments and questions in order to build stronger brand credibility. If a customer is speaking, try your hardest to listen and help solve issues. Or, take the time out to say hello to your followers.
8. Watch What Happens
Monitoring is a key aspect. You’ll want to know what’s working and what isn’t; what topics or posts your audience is responding well to and which ones they don’t care for. Granted, there are many factors that can influence this (timing, for one), but the best indicator to see how well your audience is receiving your brand is simply by listening.
Building a strong social media presence is never easy and it takes hours of dedication and work to develop and maintain a level of credibility online. Let’s connect if you’re in the mood to liven up your website or social media traffic with SEO services. We can help you put together a great plan that will give you a boost on the way to the top.